WAGMI United: Who are Crawley Town's new owners? What happened with Bradford City? What is cryptocurrency? What are NFTs?

By Mark Dunford
Published 7th Apr 2022, 15:01 BST
Updated 7th Apr 2022, 21:22 BST
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Crawley Town today (Thursday, April 7) announced WAGMI United as their new owners.

After weeks of speculation. the American investment group have taken over the reins of the Reds from Turkish steel magnate Ziya Eren.

Here is all you need to know about Crawley Town's new owners.

Who are WAGMI United?

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Philadelphia 76ers' Daryl Morey with NBA star James Harden -Morey is believed to be part of WAGMI UnitedPhiladelphia 76ers' Daryl Morey with NBA star James Harden -Morey is believed to be part of WAGMI United
Philadelphia 76ers' Daryl Morey with NBA star James Harden -Morey is believed to be part of WAGMI United

The group is headed by sports gambling analyst Preston Johnson and co-founder Eben Smith, a trader who has moved from derivatives to non-fungible tokens (NFTs). They will become directors of Crawley Town. They deal in data cryptocurrency and NFTs. The is also believed to include businessman Daryl Morey, president of National Basketball Association side Philadelphia 76ers, businessman Gary Vaynerchuk and TikTok personality Bryce Hall among others.

The Athletic stated: "WAGMI United is a decentralised autonomous organisation (DAO), a group governed by computer coding — usually in the form of crypto tokens. Anyone who holds these tokens can vote on matters related to the DAO. The decisions are carried out by automated contracts. No middlemen, no bosses."

WAGMI United have a website that states on the home page 'Crypto's Road to the Premier League'. On the website there is a contact page and a link to their channel on Discord - a messaging platform popular with cryptocurrency traders and gamers.

What is their business model and ambitions?

businessman Gary Vaynerchuk is believed to be part of WAGMI Unitedbusinessman Gary Vaynerchuk is believed to be part of WAGMI United
businessman Gary Vaynerchuk is believed to be part of WAGMI United

When they were in talks to buy Bradford City in December 2021, the Bradford Telegraph and Argus reported: "Under the WAGMI United plan, online investors and fans all over the world could purchase “a piece of the team” in the form of digital collectibles such as videos, photos or characters."

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