Chichester based sustainable snacking brand, set to ‘rescue’ one million kilos of wasted fruit

Squished, a brand based in Chichester, is on a mission to make snacking sustainable by ‘rescuing’ surplus fruit and turning it into a range of energy balls, flapjacks and jams.

The Chichester based snacking brand has announced it has rescued an impressive 30,000 kilos of fruit from going to waste; transforming it into climate positive snacks in the process.Yet, with the knowledge that 1.3 million tonnes of fruit goes to waste each and every year, Squished’s recent milestone has not slowed its efforts to save as much fruit as possible. Now, the sustainably-driven food producers have set their sights on rescuing a staggering one million kilograms of fruit by 2024.

Located on the site of a berry farm, Squished has direct access to hundreds of tonnes of fruit as soon as is ‘wasted’ by being surplus to the harvest or undesirable to supermarket buyers due to shape, size or sheer quantity. Squished then uses technology to dry the rescue fruit and make it into a very adaptable shelf-stable ingredient and product.