Lidl to introduce ‘controversial’ vacuum-packed meat products this year - but some customers won’t be happy

Lidl is set to make a huge change to one of its popular meat products as it aims to help the environment and reduce plastic. The budget retailer has revealed plans to introduce new vacuum-packed packaging across its beef mince range.

Alongside the packaging being recyclable, it will also reduce the amount used by almost two-thirds. The smaller packs will also provide space-saving in delivery trucks, which will also result in up to 350 vehicles being taken off the road per year.

Shyam Unarket, Lidl’s head of responsible sourcing & ethical trade, said: “Plastic reduction is a huge priority for us, and this one change will reduce the amount of plastic in each pack by a whopping two-thirds, culminating in the elimination of over 250 tonnes of plastic from packaging a year.

“However, we also recognise the important role that plastic plays in our daily lives. That’s why it’s hugely important that our plastic reduction strategy is centred around a progressive circular programme. By ensuring that any new packaging is recyclable, we’ll be able to help prevent plastic pollution in our environment.

“When the new packaging arrives in store early next year, we know that the huge benefits both from a sustainability and practical perspective, will be welcomed by our customers.”

Lidl says customers across the country will be guaranteed the same amount of high-quality 100% British beef mince, whilst collectively saving over 250 tonnes of plastic a year through the new packaging. With the new packaging providing around double the current shelf life, it’s also estimated that it will half the amount of beef mince food waste in store.